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Haven’t been fully convinced that the Urban Outfitters: Store on Tour pop-up warrants your attention yet? Well Chloe Gould explained the experience in Friday’s issue of The Daily Gamecock. With an in-depth look at each component, maybe this will be just what you need to decide to head on out.

Popular retailer brings temporary pop-up shop to Tin Roof parking lot
Striped knits, flannels, eye-catching red denim and the best collection of quirky coffee table books surrounded afternoon shoppers, with the sweet tunes of Psychic Ills adding to the ambiance of the outdoor, but in-store experience.

Urban Outfitters’ “Store on Tour” has set up shop in Columbia, giving the city a little taste of the company’s fall and late summer collections. The mini-store, designed in two shipping containers, is on its first stop of a four-city southeast tour in the Tin Roof parking lot on Senate Street.

Read the rest on The Daily Gamecock