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Julia Neal Fashions is a high end boutique that offers great quality designer wear without the expensive price tag. Store Owner Julia Dean opened the first Julia Neal boutique in Chapin, South Carolina five years ago and decided to expand her store to target students of the University of South Carolina and the women of downtown Columbia.

Julia Neal Fashions has recently opened in the space where Boutique Basement previously was located. They offer great garments for this Fall season – carrying popular brand names such as Micheal Stars, Karlie, and Joseph Ribkoff. The jewelery collection they have in store is elaborate and elegant and their cozy-comfortable wear includes scarfs, fall boots, handbags, and much more. The Carolina game day selection offered at the boutique will turn your Saturday from football game to Vogue Magazine cover shoot. For any fun-filled occasion coming up like formals, or even just a night out with friends, Julia Neal has a great selection for any fashion-forward female to choose from.

You could call the merchandise that the boutique carries as ‘fashionable’ and ‘classy’ mostly catching the attention of young women. Associate Brenda Jones explained, “Our [Julia Neal Fashions Boutique] overall goal is to target young collegiate women and their mother’s with our merchandise.”

The boutique’s store hours are from Tuesday-Sunday 11 am-6 pm, but mark your calendars for a special event on Tuesday, November 1st because Julia Neal Fashions will be giving away natural Amethyst, Citrine, and Blue Topaz gemstones every hour on the hour with a purchase of a 30% off custom made mounting in 14 carat gold. It is an open invitation to walk-ins and customers who are interested. So as your leaving the Gourmet Shop from lunch, head across the street and stop by Julia Neal Fashions to add a little more pizzazz into your wardrobe!