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What better way to kick off USC Homecoming than with a bit of style? Well thanks to our friends at Brittons of Columbia, we could do just that.

Yesterday, High Cotton and Southern Tide both came to campus to help us kick off Homecoming along with other tents/booths from the likes of Wild Wing, the Homecoming Committee, as well as Pillars of Columbia. Set up directly infront of the Russell House, not too far from the colorful unflatables, and right across from the DJ booth where DJ B. White was spinning tracks, the tents were the only fashion oriented component to the kick off.

High Cotton Ties is a North Carolina based brand started purely out of utility. Judy Hill said that because her son who was in medical school couldn’t wear silk ties because of the growing concerns for sanitation. What started initially as a service for her son has quickly blossomed into a now rapidly growing business that is beginning to expand beyond just bowties into cummerbunds, headbands and tee-shirts.

“With our shirts, from growing the cotton all the way to making the shirt – it’s all done in North Carolina” said Judy, emphasizing that High Cotton really is a family business based in North Carolina. Amongst doling out freebies and signing up students for a bowtie giveaway, she showed me a few of their best selling ties for this fall.

Southern Tide was also on Greene St, showing off their wares. After being explained 10 different reasons why a Southern Tide polo is greater than many others – herringbone stitching to ensure longevity, brushed inside which makes the interior of the polo very soft, laser cut button, small clean logo, and a wider placket all are among the reasons – the representatives showed me their officially licensed USC Polo, carried only at Brittons. The 73rd fastest growing company in America according to Inc, was founded by Allen Stephenson out of Greenville and labels itself as “classic and traditional.”

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